Integrated advertising, promotion & marketing communications /
Clow, Kenneth E.
Integrated advertising, promotion & marketing communications / Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.[Reprinted] - xxvii, 538 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
8120324501 0131405462
2003043373
659.1
Integrated advertising, promotion & marketing communications / Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.[Reprinted] - xxvii, 538 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
8120324501 0131405462
2003043373
659.1