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Strategic marketing /

Cravens, David W.

Strategic marketing / David W. Cravens. - 5th ed. - Chicago ; Boston : Irwin, c1997. - xviii, 670 p. : ill. ; 24 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0256214387

LCCN: 96012050

Dewey Class. No.: 658.8/02

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