International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 11th ed. - New York : Irwin McGraw-Hill, c2002. - xxv, 694 p. : ill. ; 29 cm. - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072398841 (hardback) 0071123121
2001024810
658.84
International marketing / Philip R. Cateora, John L. Graham. - 11th ed. - New York : Irwin McGraw-Hill, c2002. - xxv, 694 p. : ill. ; 29 cm. - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072398841 (hardback) 0071123121
2001024810
658.84