International marketing and export management /

Albaum, Gerald S.

International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov. - 5th ed. - Harlow, England ; New York. : New Delhi, ; Financial Times/Prentice Hall, ; Pearson Education, 2005. - xxii, 666 p. : ill. ; 29 cm.

Includes bibliographical references and index.

8177589687 0273686348 (pbk.)

2004053302

658.8/4