Marketing /
Evans, Joel R.
Marketing / Joel R. Evans, Barry Berman. - 4th ed. - New York, N.Y. : London : Macmillan Pub. Co., ; Collier Macmillan Pub. Co., c1990. - xxix, 780, [79], [30] p. : col. ill. ; 26 cm.
Colored ill. on lining papers.
Includes bibliographical references.
0023344016
89012886
658.8
Marketing / Joel R. Evans, Barry Berman. - 4th ed. - New York, N.Y. : London : Macmillan Pub. Co., ; Collier Macmillan Pub. Co., c1990. - xxix, 780, [79], [30] p. : col. ill. ; 26 cm.
Colored ill. on lining papers.
Includes bibliographical references.
0023344016
89012886
658.8