Marketing management and strategy /
Doyle, Peter, 1943 June 23-2003.
Marketing management and strategy / Peter Doyle and Phil Stern. - 4th ed. - New York : Financial Times Prentice Hall, 2006. - xii, 446p. : ill. ; 29 cm.
Includes bibliographical references and index.
0273693980 (pbk) 9780273693987
2005052643
658.8
Marketing management and strategy / Peter Doyle and Phil Stern. - 4th ed. - New York : Financial Times Prentice Hall, 2006. - xii, 446p. : ill. ; 29 cm.
Includes bibliographical references and index.
0273693980 (pbk) 9780273693987
2005052643
658.8