Strategic communications management :

White, Jon.

Strategic communications management : making public relations work / Jon White, Laura Mazur. - London : Economist Intelligence Unit ; Reading, Mass. : Wokingham, England ; Addison-Wesley Pub., 1995. - xvi, 277 p. ; 24 cm. - The EIU series .

Includes bibliographical references (p. 269-271) and index.

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