Pharmaceutical marketing :

Pharmaceutical marketing : principles, environment, and practice / Mickey C. Smith, ... [et al.]. - New York : Pharmaceutical Products Press, c2002. - xvi, 371 p. : ill. ;22 cm.

Includes bibliographical references (p. 345-360) and index.

078901582X (alk. paper) 0789015838

2002022045

615/.19/0688