Marketing /

Marketing / Michael J. Etzel [et..al.] - 14th ed. - Boston ; New Delhi : McGraw-Hill/Irwin, 2007. [Fourth reprint 2010] - xxvi, 880 p : ill. ; 24 cm.

Includes bibliographical references (p. [791]-820) and indexes.

9780070151567 0070151563 9780073016344 (alk. paper) 0073016349 (alk. paper)

2005044581

658.8