Marketing research /

Burns, Alvin C.

Marketing research / Alvin C. Burns, Ronald F. Bush. - Fifth edition - Upper Saddle River, NJ : New Delhi : Pearson/Prentice Hall ; Dorling Kindersley, 2006.[second impression 2007] - xxxi, 665 pages : illustrations ; 26 cm.

"SPSS integration"-- Pref.

Includes bibliographical references (pages [627]-645)and index.

0131477323 813170937X

2005053464

658.83