Marketing research /
Burns, Alvin C.
Marketing research / Alvin C. Burns, Ronald F. Bush. - Fifth edition - Upper Saddle River, NJ : New Delhi : Pearson/Prentice Hall ; Dorling Kindersley, 2006.[second impression 2007] - xxxi, 665 pages : illustrations ; 26 cm.
"SPSS integration"-- Pref.
Includes bibliographical references (pages [627]-645)and index.
0131477323 813170937X
2005053464
658.83
Marketing research / Alvin C. Burns, Ronald F. Bush. - Fifth edition - Upper Saddle River, NJ : New Delhi : Pearson/Prentice Hall ; Dorling Kindersley, 2006.[second impression 2007] - xxxi, 665 pages : illustrations ; 26 cm.
"SPSS integration"-- Pref.
Includes bibliographical references (pages [627]-645)and index.
0131477323 813170937X
2005053464
658.83