Business research methods /

Zikmund, William G.

Business research methods / William G. Zikmund. - 7th ed. - Mason, OH : Thomson/South-Western, c2003. - xix, 748 p. : ill. (some col.) ; 27 cm.

Includes bibliographical references and index.

0030258170 0030350840

\\2002020827

658.403072