The new global brands :
Quelch, John A.
The new global brands : managing non-government organizations in the 21st century / Managing non-government organizations in the twenty-first century John A. Quelch, Nathalie Laidler-Kylander. - Mason, Ohio : Thomson/South-Western, c2006. - vi, 324 p. : ill. ; 24 cm.
Includes bibliographical references.
032432023X
\\2004112064
361.7/70688
The new global brands : managing non-government organizations in the 21st century / Managing non-government organizations in the twenty-first century John A. Quelch, Nathalie Laidler-Kylander. - Mason, Ohio : Thomson/South-Western, c2006. - vi, 324 p. : ill. ; 24 cm.
Includes bibliographical references.
032432023X
\\2004112064
361.7/70688