Crossing the chasm :
Moore, Geoffrey A., 1946-
Crossing the chasm : marketing and selling technology products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna. - [New York, N.Y.] : HarperBusiness, c1991. - xvii, 223 p. : ill. ; 24 cm.
Includes index.
0887305199 : $23.00 ($31.00 Canada)
91024260
HF5439.T42 / M66 1991
658.8
Crossing the chasm : marketing and selling technology products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna. - [New York, N.Y.] : HarperBusiness, c1991. - xvii, 223 p. : ill. ; 24 cm.
Includes index.
0887305199 : $23.00 ($31.00 Canada)
91024260
HF5439.T42 / M66 1991
658.8