Marketing research; text and cases /
Boyd, Harper W.
Marketing research; text and cases / Harper W. Boyd, Ralph Westfall. - Seventh edition - Homewood, Ill., Delhi: R. D. Irwin; A.I.T.B.S 2002 (reprinted). - xv, 816 pages : illustrations ; 24 cm.
Includes bibliographical references.
8185386161
70172964
658.83
Marketing research; text and cases / Harper W. Boyd, Ralph Westfall. - Seventh edition - Homewood, Ill., Delhi: R. D. Irwin; A.I.T.B.S 2002 (reprinted). - xv, 816 pages : illustrations ; 24 cm.
Includes bibliographical references.
8185386161
70172964
658.83