Services marketing :
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 3rd ed. - Boston ; McGraw-Hill/Irwin, c2003 [Reprinted]. - xx, 668 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0070530424 0072471425 (alk. paper)
2002025544
658.8
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 3rd ed. - Boston ; McGraw-Hill/Irwin, c2003 [Reprinted]. - xx, 668 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0070530424 0072471425 (alk. paper)
2002025544
658.8