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Facebook marketing :

Levy, Justin R.

Facebook marketing : designing your next marketing campaign / Justin R. Levy. - 2nd ed. - Indianapolis, Ind. : Que, c2010. - xvi, 195 p. : ill. ; 23 cm.

Includes index. "Completely revised and updated!"--Cover.

From dorm room to boardroom : the growth of social networks -- Getting around Facebook : the basics -- Establishing a corporate presence -- Extending Facebook into the interwebs : the power and reach of Facebook connect -- Facebook advertising : how and why you should be using it -- Extending the experience with Facebook apps -- Addressing privacy concerns -- Developing a Facebook marketing strategy -- Using facebook to develop communities -- Best in class -- Shaking the crystal ball : what's next for Facebook.

ISBN: 9780789743213 0789743213

LCCN: 2010005894

Nat. Bib. No.: GBA9A8833 bnb

Nat. Bib. Agency Control No.: 015415252 Uk

Nat. Bib. Agency Control No.: 015415252 Uk

Nat. Bib. Agency Control No.: 015415252 Uk

Nat. Bib. Agency Control No.: 015415252 Uk

Nat. Bib. Agency Control No.: 015415252 Uk

Nat. Bib. Agency Control No.: 015415252 Uk

Nat. Bib. Agency Control No.: 015415252 Uk

Nat. Bib. Agency Control No.: 015415252 Uk

LC Class. No.: HF5415.1265 / .L4813 2010

Dewey Class. No.: 658.8/72