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Guerrilla advertising :

Levinson, Jay Conrad.

Guerrilla advertising : cost-effective techniques for small-business success / Jay Conrad Levinson. - Boston : Houghton Mifflin, 1994. - xi, 283 p. ; 23 cm.

ISBN: 9780395687185 0395687187 : $11.95

LCCN: 94003957

Dewey Class. No.: 659.1

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