Principles of marketing :

Principles of marketing : a south asian perspective / Philip Kotler ... [et al.]. - 13th ed. - Upper Saddle River, N.J. ; New Delhi : Pearson Prentice Hall, c2010. - xviii, 514, [91] p. : ill. (chiefly col.) ; 29 cm.

Includes bibliographical references (p. R1-R21) and indexes.

9788131731017 9780136079415 (casebound : alk. paper) 0136079415

2008048626

658.8