Principles of Contemporary marketing /

Kurtz, David L.

Principles of Contemporary marketing / David L. Kurtz. - 14th ed. - Australia : Mason, OH : South-Western Cengage Learning, c2010. - 1 v. (various pagings) : ill. ; 29 cm.

At head of title: Boone&Kurtz.

Includes bibliographical references and indexes.

9780324828085 9780324582031 (student edition) 032458203X (student edition)

2008935587

658.8