Selling today :

Manning, Gerald L.

Selling today : creating customer value / Gerald L. Manning, Barry L. Reece. - 10th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xxxiv, 554 p. : ill. (chiefly col.) ; 27 cm. + 1 CD-ROM (4 3/4 in.)

Includes bibliographical references (p. 521-533) and indexes.

0131866834

2005052712

658.85