01830nam a2200325 a 4500 14957705 BD-DhAAL 20250713124421.0 091115s2007 ii a b 001 0 eng d \\2007032916 9780761935889 (pbk) 9788178297491 (India pbk) DLC DLC DLC BD-DhAAL 658.800954/091734 22 Velayudhan, Sanal Kumar, 1955- 58723 Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. Second edition. New Delhi ; Thousand Oaks, Calif. : Sage, 2007. 249 pages : illustrations ; 22 cm. Includes bibliographical references and index. Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets. Requisitioned by Faculties of BBS Course name and no : N/A Karim International 00019580 Marketing India. 58724 Consumer behavior India. 58725 India Rural conditions. Ayesha Abed Library General shelf ddc BK 5513 5513 0 0 ddc 0 658_800954091734000_VEL 0 5387 BRACUL BRACUL GEN 2009-11-15 Karim International 319.00 3 31 658.800954091734 VEL 3010019580 2025-12-23 2025-10-19 1 2009-11-15 BK Requisitioned by Faculties of BBS. Course name and no. "not available".