Consumer behavior : buying, having, and being - Solomon, Michael R. (Chennai ; Delhi : Pearson, 2016)
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
Includes bibliographical references and indexes.
Keywords: Consumer behavior; Business & finance