000 01007nam a2200253 a 4500
999 _c40757
_d40757
001 34652
003 BD-DhAAL
005 20211129111456.0
008 190514t20132015maua b 001 0 eng
010 _a 2012024141
020 _a9780132664257 (hbk.)
020 _a9789332542204
040 _aDLC
_cDLC
_dBD-DhAAL
042 _apcc
050 0 0 _aHD69.B7
_bK45 2013
082 0 0 _a658.827
_223
100 1 _aKeller, Kevin Lane,
_d1956-
_931595
245 1 0 _aStrategic brand management :
_bbuilding, measuring, and managing brand equity /
_cKevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob
250 _a4th edition
260 _aBoston ;
_aIndia :
_bPearson India Education Services Pvt. Ltd,
_cc2015 [second Impression 2016]
300 _axxix, 586 pages :
_bcolor illustrations ;
_c25 cm.
504 _aIncludes bibliographical references and index.
526 _aBBS
650 0 _aBrand name products
_xManagement.
_931596
650 0 _aBusiness & finance.
_943344
942 _2ddc
_cBK