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1. Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran

by Parsons, Elizabeth | Maclaran, Pauline.

Publisher: London ; New York : Routledge, c2009Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 PAR] (2).

2. E-marketing / Raymond Frost, Alexa K. Fox, Judy Strauss.

by Frost, Raymond, 1960- | Fox, Alexa K | Strauss, Judy.

Edition: Eighth edition.Publisher: New York, NY : Routledge, c2019Availability: Items available for loan: Ayesha Abed Library [Call number: 658.872 FRO] (1).

3. International marketing : strategy development and implementation / Carl Arthur Solberg.

by Solberg, Carl Arthur.

Publisher: Abingdon, Oxon ; New York, NY : Routledge, c2018Availability: Items available for loan: Ayesha Abed Library [Call number: 658.84 SOL] (1).

4. Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska.

by Juska, Jerome M.

Publisher: New York, NY : Routledge, c2018Availability: No items available Checked out (1).

5. Marketing and globalization / Aurélia Durand.

by Durand, Aurélia.

Publisher: New York : Routledge, c2019Availability: Items available for loan: Ayesha Abed Library [Call number: 658.84 DUR] (1).

6. Critical branding : postcolonial studies and the market / Caroline Koegler

by Koegler, Caroline.

Publisher: New York, NY ; Abingdon, Oxon : Routledge, c2018Availability: Items available for loan: Ayesha Abed Library [Call number: 809.93358 KOE] (1).

7. Digital analytics for marketing / Marshall Sponder & Gohar F. Khan.

by Sponder, Marshall | Khan, Gohar F.

Edition: First Edition.Publisher: New York : Routledge, Taylor & Francis Group, c2018Availability: No items available Checked out (1).

8. Digital channels and social media management in luxury markets / Fabrizio Mosca - Chiara Civera.

by Mosca, Fabrizio.

Edition: First edition.Publisher: New York : Routledge, Taylor & Francis Group, c2017Availability: Items available for loan: Ayesha Abed Library [Call number: 658.872 MOS] (1).

9. Digital marketing : a practical approach / Alan Charlesworth.

by Charlesworth, Alan, 1956-.

Edition: Third edition.Publisher: Abingdon, Oxon ; New York : Routledge, Taylor & Francis Group, c2018Availability: Items available for loan: Ayesha Abed Library [Call number: 658.872 CHA] (1).



Last Updated March 2017
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