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1. Marketing management / Philip Kotler...[et. al]

by Kotler, Philip.

Edition: 14th [ed.] a south asian perspectivePublisher: Upper Saddle River, N.J. ; New Delhi. : Prentice Hall; Pearson, c2013Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 MAR] (2), Centre for Entrepreneurship Development (CED) [Call number: 658.8 MAR] (1). Items available for reference: Ayesha Abed Library [Call number: 658.8 MAR] (1).
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2. Entrepreneurship : successfully launching new ventures / Bruce R. Barringer, R. Duane Ireland.

by Barringer, Bruce R | Ireland, R. Duane.

Edition: 3rd ed.Publisher: Upper Saddle River, N.J. : Prentice Hall ; ; New Delhi : Pearson, c2011.[Fourth impression 2013]Availability: Items available for loan: Ayesha Abed Library [Call number: 658.11 BAR] (2), Centre for Entrepreneurship Development (CED) [Call number: 658.11 BAR] (1).
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