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1. Strategic marketing management / David A. Aaker.

by Aaker, David A.

Edition: Fifth editionPublisher: Hoboken, NJ : John Wiley, c2005Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 AAK] (1).

2. Entrepreneur magazine : guide to integrated marketing / Jeanette Smith.

by Smith, Jeanette, 1924-.

Publisher: New York : John Wiley, c1996Availability: Items available for loan: Savar Campus Library [Call number: 658.84 SMI] (1), Ayesha Abed Library [Call number: 658.84 SMI] (2).

3. "This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story / Peter Bieler with Suzanne Costas.

by Bieler, Peter, 1943- | Costas, Suzanne.

Publisher: New York : John Wiley, c1996Availability: Items available for loan: Savar Campus Library [Call number: 659.143 BIE] (1), Ayesha Abed Library [Call number: 659.143 BIE] (1).

4. The consultant's guide to publicity : how to make a name for yourself by promoting your expertise / Reece Franklin.

by Franklin, Reece A.

Publisher: New York : John Wiley & Sons, 1996Availability: Items available for loan: Ayesha Abed Library [Call number: 001.0688 FRA] (2).

5. Marketing in the age of Google : a non-technical guide to search engine strategy / Vanessa Fox.

by Fox, Vanessa, 1972-.

Publisher: Hoboken, N.J. : John Wiley & Sons, c2010Availability: No items available Checked out (1).

6. Strategic market management / David A. Aaker.

by Aaker, David A.

Edition: 7th ed.Publisher: Hoboken, NJ : John Wiley, c2005Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 AAK] (1).

7. Gravitational marketing : the science of attracting customers / Jimmy Vee, Travis Miller, Joel Bauer ; assisted by Jennifer Miller.

by Vee, Jimmy, 1975- | Miller, Travis, 1977- | Bauer, Joel, 1960-.

Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Availability: Items available for loan: Savar Campus Library [Call number: 658.82 VEE] (1), Ayesha Abed Library [Call number: 658.82 VEE] (1).

8. Marketing automation : practical steps to more effective direct marketing / Jeff LeSueur.

by LeSueur, Jeff, 1956-.

Publisher: Hoboken, N.J. : John Wiley & Sons, c2007Availability: Items available for loan: Savar Campus Library [Call number: 658.872 LES] (1), Ayesha Abed Library [Call number: 658.872 LES] (1).

9. Motivational marketing : how to effectively motivate your prospects to buy now, buy more, and tell their friends too! / Robert Imbriale.

by Imbriale, Robert.

Publisher: Hoboken, N.J. : John Wiley & Sons, 2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8342 IMB] (1).

10. Will work for fun : three simple steps for turning any hobby or interest into cash / Alan R. Bechtold.

by Bechtold, Alan R, 1952-.

Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Ayesha Abed Library [Call number: 658.041 BEC] (1).



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