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1. Customer centricity : focus on the right customers for strategic advantage / Peter Fader.

by Fader, Peter.

Edition: 2nd ed.Publisher: Philadelphia, Pa. : Wharton Digital Press, c2012Online access: Connect to full text. Availability: Items available for loan: Ayesha Abed Library [Call number: 658.812 FAD] (1). Lost (1).

2. Global brand power : leveraging branding for long-term growth / Barbara E. Kahn.

by Kahn, Barbara E.

Publisher: Philadelphia : Wharton Digital Press, c2013Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Ayesha Abed Library [Call number: 658.827 KHA] (2).



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