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1. Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: Fifth editionPublisher: New Delhi: Prentice Hall of India Private Limited, c2007Availability: Items available for loan: Ayesha Abed Library [Call number: 658.83 MAL] (2). Items available for reference: Ayesha Abed Library [Call number: 658.83 MAL] (1).
Lost (1).
Lists:

2. Marketing management / Philip Kotler, Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: Thirteen editionPublisher: New Delhi : Prentice Hall of India Private Limited, c2009Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 KOT] (1). Items available for reference: Ayesha Abed Library [Call number: 658.8 KOT] (1).
Lost (1).

3. Marketing research; text and cases / Harper W. Boyd, Ralph Westfall.

by Boyd, Harper W | Westfall, Ralph L.

Edition: Seventh editionPublisher: Homewood, Ill., Delhi: R. D. Irwin; A.I.T.B.S 2002 (reprinted)Availability: Items available for loan: Ayesha Abed Library [Call number: 658.83 BOY] (4).
Lists:

4. Operation flood : an appraisal of current Indian dairy policy / Shanti George.

by George, Shanti.

Publisher: Delhi ; New York : Oxford University Press, 1985Availability: Items available for loan: Ayesha Abed Library [Call number: 338.1770954 GEO] (1).
Lists:

5. Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Edition: Seventh editionPublisher: Boston : McGraw-Hill Irwin, c2003Availability: Items available for loan: Ayesha Abed Library [Call number: 658.802 CRA] (6).

6. Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

by Pride, William M | Ferrell, O. C | Piercy, Nigel.

Edition: Tenth edition (Indian)Publisher: AIPD : India, 2000Availability: Items available for loan: Savar Campus Library [Call number: 658.8 PRI] (2), Ayesha Abed Library [Call number: 658.8 PRI] (4).
Lists:

7. Strategic marketing management / David A. Aaker.

by Aaker, David A.

Edition: Fifth editionPublisher: Hoboken, NJ : John Wiley, c2005Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 AAK] (1).

8. Successful marketing research : the complete guide to getting and using essential information about your customers and competitors / Edward L. Hester.

by Hester, Edward L.

Publisher: New York : Wiley, c1996Availability: Items available for loan: Ayesha Abed Library [Call number: 658.83 HES] (1). Lost (1).

9. Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.

by Mentzer, John T | Moon, Mark A, 1955-.

Edition: Second editionPublisher: Thousand Oaks, Calif. ; New Delhi: Sage Publications, c2005Availability: Items available for loan: Ayesha Abed Library [Call number: 658.818 MEN] (1).
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10. Basic marketing : a global-managerial approach / William D. Perreault, Jr,E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: Twelve editionPublisher: Homewood, IL : Irwin, c1993Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 PER] (1).

11. Basic marketing : a managerial approach / E. Jerome McCarthy, with assistance of Andrew A. Brogowicz.

by McCarthy, E. Jerome (Edmund Jerome) | Brogowicz, Andrew A.

Edition: 7th ed.Publisher: Homewood, Ill. : R.D. Irwin, 1981Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 MCC] (1).
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12. Marketing public health : strategies to promote social change / Michael Siegel and Lynne Doner.

by Siegel, Michael, M.D | Doner, Lynne.

Edition: 2nd editionPublisher: Sudbury, Mass. : Jones and Bartlett Publishers, c2007Availability: No items available Lost (1).
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13. Marketing management / Philip Kotler.

by Kotler, Philip.

Edition: Millennium ed.Publisher: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2000.[Reprinted 2002]Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 KOT] (1).

14. Marketing management / Philip Kotler.

by Kotler, Philip.

Edition: 11th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 KOT] (2). Checked out (1). Damaged (2).
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15. Marketing management / Philip Kotler, Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: Twelfth ed.Publisher: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2006 [Reprinted]Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 KOT] (3). Checked out (2).
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16. Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 12th ed.Publisher: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2008Availability: No items available Checked out (1). Lost (1).
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17. International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw.

by Onkvisit, Sak | Shaw, John J.

Edition: 3rd ed.Publisher: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c1997.[Reprinted]Availability: Items available for loan: Ayesha Abed Library [Call number: 658.848 ONK] (1).

18. Principles of marketing / by Jay Diamond and Gerald Pintel.

by Diamond, Jay | Pintel, Gerald [joint author.].

Publisher: Englewood Cliffs, N.J., Prentice-Hall, 1972Availability: No items available Checked out (1).
Lists:

19. Marketing management and strategy / Peter Doyle and Phil Stern.

by Doyle, Peter, 1943 June 23-2003 | Stern, Phil, 1954-.

Edition: 4th ed.Publisher: New York : Financial Times Prentice Hall, 2006Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 DOY] (3).
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20. Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 10th ed.Publisher: New York : McGraw-Hill, c1994Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 STA] (1).

21. Marketing Management Handbook.

by Alexander Hamilton Institute.

Publisher: New Delhi : Global Books and Subscription Services, c1998. [Reprinted]Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 MAR] (1).

22. Marketing / Joel R. Evans, Barry Berman.

by Evans, Joel R | Berman, Barry.

Edition: 4th ed.Publisher: New York, N.Y. : London : Macmillan Pub. Co., ; Collier Macmillan Pub. Co., c1990Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 EVA] (1).

23. Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee.

by Lovelock, Christopher H | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 5th ed.Publisher: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2004Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 LOV] (1).

24. Marketing / Charles W. Lamb, Joseph H. Hair, Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 5th ed.Publisher: Cincinnati, OH : South-Western College Pub., 1999Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 LAM] (1).

25. The low-income consumer : adjusting the balance of exchange / Linda F. Alwitt, Thomas D. Donley.

by Alwitt, Linda F | Donley, Thomas.

Publisher: Thousand Oaks : Sage Publications, c1996Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8348 ALW] (1).

26. Marketing channels / Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan.

by Stern, Louis W, 1935- | Ansary, Adel I | Coughlan, Anne T.

Edition: 5th ed.Publisher: Upper Saddle River, NJ ; New Delhi, : Prentice Hall, c1996.[Reprinted 1999]Availability: Items available for loan: Ayesha Abed Library [Call number: 658.84 STE] (1).

27. Global marketing management / Warren J. Keegan.

by Keegan, Warren J.

Edition: 7th ed.Publisher: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2002Availability: Items available for loan: Ayesha Abed Library [Call number: 658.848 KEE] (3).

28. International marketing : n SME perspective / Sean de Burca, Richard Fletcher, Linden Brown.

by Burca, Sean de | Fletcher, Richard | Brown, Linden.

Publisher: Harlow, England : Financial Times Prentice Hall, 2004Availability: Items available for loan: Ayesha Abed Library [Call number: 658.848 BUR] (1).

29. International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov.

by Albaum, Gerald S | Duerr, Edwin | Strandskov, Jesper.

Edition: 5th ed.Publisher: Harlow, England ; New York. : New Delhi, ; Financial Times/Prentice Hall, ; Pearson Education, 2005Availability: Items available for loan: Ayesha Abed Library [Call number: 658.84 ALB] (4). Lost (1).

30. Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 8th ed.Publisher: Upper Saddle River, NJ ; New Delhi : Pearson Prentice Hall, c2004Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8342 SCH] (1). Checked out (2). Lost (1).



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