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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956-.
Publisher: Upper Saddle River, N.J. New Delhi : Prentice Hall c2003Edition: 2nd ed.Description: xxvii, 788 p. : ill. ; 24 cm.ISBN: 8120323092; 0130411507.Subject(s): Brand name products -- ManagementDDC classification: 658.8/27
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Book Book Savar Campus Library
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658.827 KEL (Browse shelf) 6 Available
Book Book Ayesha Abed Library
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Book Book Ayesha Abed Library
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658.827 KEL (Browse shelf) 3 Available
Book Book Ayesha Abed Library
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Book Book Ayesha Abed Library
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658.827 KEL (Browse shelf) 5 Available
Book Book Ayesha Abed Library
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658.827 KEL (Browse shelf) 7 Available
Book Book Ayesha Abed Library
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658.827 KEL (Browse shelf) 8 Missing
Book Book Ayesha Abed Library
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658.827 KEL (Browse shelf) 9 Available

Includes bibliographical references and index.

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