Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
By: Keller, Kevin Lane.
Publisher: Upper Saddle River, N.J. New Delhi : Prentice Hall c2003Edition: 2nd ed.Description: xxvii, 788 p. : ill. ; 24 cm.ISBN: 8120323092; 0130411507.Subject(s): Brand name products -- ManagementDDC classification: 658.8/27Item type | Current location | Home library | Call number | Copy number | Status | Date due |
---|---|---|---|---|---|---|
![]() |
Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf) | 1 | Available | |
![]() |
Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf) | 2 | Available | |
![]() |
Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf) | 3 | Available | |
![]() |
Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf) | 4 | Available | |
![]() |
Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf) | 5 | Available | |
![]() |
Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf) | 6 | Available | |
![]() |
Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf) | 7 | Available | |
![]() |
Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf) | 8 | Missing | |
![]() |
Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf) | 9 | Available |
Browsing Ayesha Abed Library Shelves , Shelving location: General Stacks Close shelf browser
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
||
658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : |
Includes bibliographical references and index.
There are no comments for this item.