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Marketing practices in developing economy : cases from South Asia / edited by Ruby Roy Dholakia,Syed Ferhat Anwar & Khalid Hasan foreword by Philip Kotler.

Contributor(s): Dholakia, Ruby Roy | Anwar, Syed Ferhat | Hasan, Khalid.
Publisher: New Delhi : PHI learning private limited, 2009Description: xvii, 308 p. : ill.(col.) ; 26cm.ISBN: 9788120337824.Subject(s): Product management -- South Asia | MarketingDDC classification: 658.8/27
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Book Book Ayesha Abed Library
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Ayesha Abed Library
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658.827 MAR (Browse shelf) 1 Available
Book Book Ayesha Abed Library
General Stacks
Ayesha Abed Library
General Stacks
658.827 MAR (Browse shelf) 2 Available

Includes bibliographical referance (p.307- 308)

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