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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob
By: Keller, Kevin Lane
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Publisher: Boston ; India : Pearson India Education Services Pvt. Ltd, c2015 [second Impression 2016]Edition: 4th edition.Description: xxix, 586 pages : color illustrations ; 25 cm.ISBN: 9780132664257 (hbk.); 9789332542204.Subject(s): Brand name products -- Management | Business & financeDDC classification: 658.827
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Includes bibliographical references and index.
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