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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob

By: Keller, Kevin Lane, 1956-.
Publisher: Boston ; India : Pearson India Education Services Pvt. Ltd, c2015 [second Impression 2016]Edition: 4th edition.Description: xxix, 586 pages : color illustrations ; 25 cm.ISBN: 9780132664257 (hbk.); 9789332542204.Subject(s): Brand name products -- ManagementDDC classification: 658.827
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658.827 KEL (Browse shelf) 3 Checked out 03/05/2020
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658.827 KEL (Browse shelf) 5 Checked out 01/02/2021
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658.827 KEL (Browse shelf) 6 Checked out 01/12/2020
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658.827 KEL (Browse shelf) 7 Available
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658.827 KEL (Browse shelf) 8 Available
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658.827 KEL (Browse shelf) 9 Available
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658.827 KEL (Browse shelf) 10 Available
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658.827 KEL (Browse shelf) 11 Available
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658.827 KEL (Browse shelf) 12 Checked out 02/04/2020
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658.827 KEL (Browse shelf) 13 Checked out 01/06/2021
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658.827 KEL (Browse shelf) 14 Checked out 01/11/2020
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658.827 KEL (Browse shelf) 15 Checked out 01/06/2021
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658.827 KEL (Browse shelf) 16 Checked out 31/12/2020
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658.827 KEL (Browse shelf) 17 Available
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658.827 KEL (Browse shelf) 18 Checked out 01/06/2021
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658.827 KEL (Browse shelf) 19 Checked out 31/05/2020
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658.827 KEL (Browse shelf) 20 Checked out 31/12/2020

Includes bibliographical references and index.

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Last Updated March 2017
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