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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob
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TextPublication details: Boston ; India : Pearson India Education Services Pvt. Ltd, c2015 [second Impression 2016]Edition: Forth editionDescription: xxix, 586 pages : color illustrations ; 25 cmISBN: - 9780132664257 (hbk.)
- 9789332542204
- 658.827 23
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 1 | Available | 3010034652 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 2 | Available | 3010034653 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 3 | Available | 3010034654 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 4 | Available | 3010034655 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 5 | Available | 3010034656 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 6 | Available | 3010034657 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 7 | Available | 3010034658 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 8 | Available | 3010034659 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 9 | Available | 3010034660 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 10 | Available | 3010034661 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 11 | Available | 3010034662 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 12 | Available | 3010034663 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 13 | Available | 3010034664 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 14 | Available | 3010034665 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 15 | Available | 3010034666 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 16 | Available | 3010034667 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 17 | Available | 3010034668 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 18 | Lost and Paid For | 3010034669 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 19 | Available | 3010034670 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 20 | Available | 3010034671 |
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Includes bibliographical references and index.
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