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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob

By: Keller, Kevin Lane, 1956-.
Publisher: Boston ; India : Pearson India Education Services Pvt. Ltd, c2015 [second Impression 2016]Edition: 4th edition.Description: xxix, 586 pages : color illustrations ; 25 cm.ISBN: 9780132664257 (hbk.); 9789332542204.Subject(s): Brand name products -- ManagementDDC classification: 658.827
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Includes bibliographical references and index.

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Other editions of this work

Strategic brand management : by Keller, Kevin Lane, ©2003

Prentice Hall (Upper Saddle River, N.J. | New Delhi :) xxvii, 788 p. : ill. ; 24 cm.

Strategic brand management : by Keller, Kevin Lane, ©2003

Prentice Hall (Upper Saddle River, N.J. | New Delhi :) xxvii, 788 p. : ill. ; 24 cm.



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