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Strategic marketing management in Asia : case studies and lessons across industries / edited by Syed Saad Andaleeb and Khalid Hasan.

Contributor(s): Andaleeb, Dr. Syed Saad | Hasan, Khalid.
Publisher: Bingley : Emerald, c2017Edition: 1st ed.Description: xxxvi, 552 pages : illustrations, maps ; 23 cm.ISBN: 9781786357465.Subject(s): Marketing -- Asia -- ManagementDDC classification: 658.80095
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658.80095 STR (Browse shelf) 1 Not For Loan (Restricted Access)
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658.80095 STR (Browse shelf) 3 Checked out 29/11/2017
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658.80095 STR (Browse shelf) 4 Available
Book Book Ayesha Abed Library
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658.80095 STR (Browse shelf) 5 Available

Foreward by Jaideep Prabhu, endorsements by Jagdish Sheth, Kasturi Rangan and Abdul Mannan,

Includes bibliographical references (p. 527-552)

AAL

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Last Updated March 2017
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