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Motivational marketing : how to effectively motivate your prospects to buy now, buy more, and tell their friends too! / Robert Imbriale.

By: Imbriale, Robert.
Publisher: Hoboken, N.J. : John Wiley & Sons, 2007Description: xxvi , 198 p. : ill. ; 24 cm.ISBN: 9780470116357 (cloth).Subject(s): Marketing -- Psychological aspectsDDC classification: 658.8342 Online resources: Table of contents only | Contributor biographical information | Publisher description
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