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Flying high : how JetBlue founder and CEO David Neeleman beats the competition--even in the world's most turbulent industry / James Wynbrandt.

By: Wynbrandt, James.
Publisher: Hoboken, N.J. : Wiley, c2004Description: vi, 298 p. ; 24 cm.ISBN: 0471655449 (cloth).Subject(s): Neeleman, David, 1959- | JetBlue Airways -- History | Airlines -- United States -- HistoryDDC classification: 387.7/0973
Contents:
The journey begins -- I can get it for you wholesale -- Morris Air spreads its wings -- Off to Southwest -- Opening up new skies -- A different kind of airline -- Preparing for take-off -- JetBlue takes flight -- Bringing TV to the skies -- Keeping customers happy -- The technology advantage -- Getting the word out in style -- Dealing with disaster -- Preserving the culture -- Looking to the future -- David Neeleman's rules for succeeding in any business.
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Item type Current location Home library Call number Copy number Status Date due
Book Book Savar Campus Library
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Savar Campus Library
General Stacks
387.70973 WYN (Browse shelf) 1 Available
Book Book Ayesha Abed Library
General Stacks
Ayesha Abed Library
General Stacks
387.70973 WYN (Browse shelf) 2 Available

Includes bibliographical references (p. 265-288) and index.

The journey begins -- I can get it for you wholesale -- Morris Air spreads its wings -- Off to Southwest -- Opening up new skies -- A different kind of airline -- Preparing for take-off -- JetBlue takes flight -- Bringing TV to the skies -- Keeping customers happy -- The technology advantage -- Getting the word out in style -- Dealing with disaster -- Preserving the culture -- Looking to the future -- David Neeleman's rules for succeeding in any business.

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