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Cases in global marketing strategies 2005 annual update / Jean-Pierre Jeannet, H. David Hennessey

By: Jeannet, Jean-Pierre.
Contributor(s): Hennessey, H. David.
Publisher: Boston, AK : Houghton Mifflin Co., 2004Edition: 6th ed.Description: vi,(various pagins): ill. (some col.); 24 cm.ISBN: 0618310606.Subject(s): International MarketingDDC classification: 658
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