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Successful marketing research : the complete guide to getting and using essential information about your customers and competitors / Edward L. Hester.

By: Hester, Edward L.
Series: A Wiley small business edition: Publisher: New York : Wiley, c1996Description: xv, 240 pages : illustrations ; 24 cm.ISBN: 0471123811 (acid-free paper); 0471123803 (pbk. : acid-free paper).Subject(s): Marketing researchDDC classification: 658.8/3
List(s) this item appears in: Business | Business Presentation | MArketing
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Includes bibliographical references (pages 232-234) and index.

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