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Strategic marketing management / David A. Aaker.

By: Aaker, David A.
Publisher: Hoboken, NJ : John Wiley, c2005Edition: Fifth edition.Description: xii, 356 pages : illustrations ; 23 cm.ISBN: 9971512939.Subject(s): Marketing -- ManagementDDC classification: 658.8
List(s) this item appears in: MArketing | Marketing management
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658.8 AAK (Browse shelf) 1 Available

Includes index.

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