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Strategic marketing / David W. Cravens, Nigel F. Piercy.

By: Cravens, David W.
Contributor(s): Piercy, Nigel.
Series: McGraw-Hill/Irwin series in marketing.Publisher: Boston : McGraw-Hill Irwin, c2003Edition: 7th ed.Description: xviii, 843 p. : illustrations, maps ; 24 cm.ISBN: 0072466650 (student : alk. paper); 0071151613 (international : alk. paper).Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8/02
List(s) this item appears in: Marketing management | MArketing
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Includes bibliographical references and indexes.

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Other editions of this work

Strategic marketing / by Cravens, David W. ©2006

McGraw-Hill ; | Tata McGraw Hill Education, (Boston, Mass. ; | New Delhi :) xvii, 726 p. : ill. ; 26 cm.

Strategic marketing / by Cravens, David W. ©2003

McGraw-Hill Irwin, (Boston :) xviii, 843 p. : illustrations, maps ; 24 cm.

Strategic marketing / by Cravens, David W. ©1997

Irwin, (Chicago ; | Boston :) xviii, 670 p. : ill. ; 24 cm.



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