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"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story / Peter Bieler with Suzanne Costas.

By: Bieler, Peter, 1943-.
Contributor(s): Costas, Suzanne.
Publisher: New York : John Wiley, c1996Description: ix, 206 p. ; 25 cm.ISBN: 0471147494 (cloth : alk. paper).Subject(s): Television advertising -- United States -- Case studies | Infomercials -- United States -- Case studies | Exercise -- Equipment and supplies -- Marketing -- Case studiesDDC classification: 659.14/3
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Item type Current location Home library Call number Copy number Status Date due
Book Book Savar Campus Library
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Savar Campus Library
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659.143 BIE (Browse shelf) 2 Available
Book Book Ayesha Abed Library
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Ayesha Abed Library
General Stacks
659.143 BIE (Browse shelf) 1 Available

Includes index.

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