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"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story / Peter Bieler with Suzanne Costas.
By: Bieler, Peter.
Contributor(s): Costas, Suzanne.
Publisher: New York : John Wiley, c1996Description: ix, 206 p. ; 25 cm.ISBN: 0471147494 (cloth : alk. paper).Subject(s): Television advertising -- United States -- Case studies | Infomercials -- United States -- Case studies | Exercise -- Equipment and supplies -- Marketing -- Case studiesDDC classification: 659.14/3| Item type | Current location | Home library | Call number | Copy number | Status | Date due |
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Savar Campus Library General Stacks | Savar Campus Library General Stacks | 659.143 BIE (Browse shelf) | 2 | Available | |
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Book
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 659.143 BIE (Browse shelf) | 1 | Available |
Includes index.
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