Normal view MARC view ISBD view

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee.

By: Lovelock, Christopher H.
Contributor(s): Wirtz, Jochen | Chatterjee, Jayanta.
Publisher: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2004Edition: 5th ed.Description: xvi, 594 p. : ill., map ; 26 cm.ISBN: 8177584502; 0131138650.Subject(s): Professions -- Marketing | Service industries -- MarketingDDC classification: 658.8
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Home library Call number Copy number Status Date due
Book Book Ayesha Abed Library
General Stacks
Ayesha Abed Library
General Stacks
658.8 LOV (Browse shelf) 1 Available

Includes bibliographical references and indexes.

There are no comments for this item.

Log in to your account to post a comment.


Last Updated March 2017
Copyright © Ayesha Abed Library
BRAC University