Bengali Keyboard
Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets.
By: Belk, Russell W
.
Contributor(s): Fischer, Eileen | Kozinets, Robert V.
Publisher: London : SAGE, 2013Description: 234 p. : ill. ; 25 cm.ISBN: 9780857027665 (hardback); 0857027662 (hardback); 0857027670 (paperback); 9780857027672 (paperback).Other title: Qualitative consumer and marketing research.Subject(s): Marketing research | Consumers -- Research | Qualitative researchDDC classification: 658.83 | Item type | Current location | Home library | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|---|
Book
|
Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.83 BEL (Browse shelf) | 1 | Available | |
|
Book
|
Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.83 BEL (Browse shelf) | 2 | Available | |
|
Book
|
Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.83 BEL (Browse shelf) | 3 | Available | |
|
Book
|
Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.83 BEL (Browse shelf) | 4 | Available | |
|
Book
|
Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.83 BEL (Browse shelf) | 5 | Available |
Browsing Ayesha Abed Library Shelves , Shelving location: General Stacks Close shelf browser
|
|
|
|
|
|
|
||
| 658.827 MAR Marketing practices in developing economy : | 658.8270941 SUP Superbrands Bangladesh : | 658.83 BEL Qualitative consumer & marketing research / | 658.83 BEL Qualitative consumer & marketing research / | 658.83 BEL Qualitative consumer & marketing research / | 658.83 BEL Qualitative consumer & marketing research / | 658.83 BEL Qualitative consumer & marketing research / |
Includes bibliographical references (p. [211]-228) and index.
Getting started : how to begin a qualitative research project -- Depth interviews -- Ethnography and observational methods -- Online observation and netnography -- Data collection aids -- Approaches to data analysis, interpretation and theory building for scholarly research -- Analysis, theory and presentation for managers -- Presenting, disseminating, and sharing -- Final thoughts.
"Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others."--Publisher's website.
There are no comments for this item.