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Religion and commodification : "merchandizing" diasporic Hinduism / Vineeta Sinha.

By: Sinha, Vineeta.
Series: Routledge research in religion, media and culture ; 1.Publisher: New York : Routledge, 2011Description: xiii, 228 p. : ill., maps ; 24 cm.ISBN: 9780415873635; 0415873630; 9780203842799 (ebk); 0203842790 (ebk).Subject(s): Hinduism -- Singapore | Religious supplies industry -- Singapore | Hinduism -- Malaya | Religious supplies industry -- Malaya | Hinduism -- India -- Tamil Nadu | Religious supplies industry -- India -- Tamil NaduDDC classification: 305.6/9453
Contents:
Everyday Hindu religiosity and ritual objects -- "Mapping" spaces and objects : "diaspora Hinduism" and "puja items" -- Homes for gods : prayer altars for family shrines -- Visual representations of Hindu divinity : disentangling "material" from "deity" from "commodity" -- Flowers for worship, flowers for sale : straddling the "sacred" and the "secular" -- Religion and commodification : what are the possibilities for enchantment?
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Includes bibliographical references and index.

Everyday Hindu religiosity and ritual objects -- "Mapping" spaces and objects : "diaspora Hinduism" and "puja items" -- Homes for gods : prayer altars for family shrines -- Visual representations of Hindu divinity : disentangling "material" from "deity" from "commodity" -- Flowers for worship, flowers for sale : straddling the "sacred" and the "secular" -- Religion and commodification : what are the possibilities for enchantment?

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