Strategic brand management : (Record no. 40757)

000 -LEADER
fixed length control field 01007nam a2200253 a 4500
001 - CONTROL NUMBER
control field 34652
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhAAL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211129111456.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190514t20132015maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012024141
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132664257 (hbk.)
International Standard Book Number 9789332542204
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-DhAAL
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number K45 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
9 (RLIN) 31595
245 10 - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring, and managing brand equity /
Statement of responsibility, etc Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob
250 ## - EDITION STATEMENT
Edition statement 4th edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston ;
-- India :
Name of publisher, distributor, etc Pearson India Education Services Pvt. Ltd,
Date of publication, distribution, etc c2015 [second Impression 2016]
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 586 pages :
Other physical details color illustrations ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBS
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
9 (RLIN) 31596
Topical term or geographic name as entry element Business & finance.
9 (RLIN) 43344
852 ## - LOCATION/CALL NUMBER
Location Ayesha Abed Library
Shelving location General Stacks
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Copy number Cost, replacement price Price effective from Koha item type Checked out
          Ayesha Abed Library Ayesha Abed Library General Stacks 2019-05-13 Parama 829.00 2 31 658.827 KEL 3010034657 2022-04-13 2020-01-25 6 829.00 2019-05-13 Book  
          Ayesha Abed Library Ayesha Abed Library General Stacks 2019-05-13 Parama 829.00     658.827 KEL 3010034653 2019-05-13   2 829.00 2019-05-13 1 hour loan  
          Ayesha Abed Library Ayesha Abed Library General Stacks 2019-05-13 Parama 829.00 2 50 658.827 KEL 3010034669 2020-01-20 2020-01-20 18 829.00 2019-05-13 Book 2021-12-31
          Ayesha Abed Library Ayesha Abed Library General Stacks 2019-05-13 Parama 829.00 2 24 658.827 KEL 3010034656 2022-04-06 2020-01-27 5 829.00 2019-05-13 Book  
          Ayesha Abed Library Ayesha Abed Library General Stacks 2019-05-13 Parama 829.00 3 18 658.827 KEL 3010034671 2021-09-23 2020-02-23 20 829.00 2019-05-13 Book  
          Ayesha Abed Library Ayesha Abed Library General Stacks 2019-05-13 Parama 829.00 3 48 658.827 KEL 3010034667 2022-06-16 2022-06-15 16 829.00 2019-05-13 Book  
          Ayesha Abed Library Ayesha Abed Library General Stacks 2019-05-13 Parama 829.00 2 41 658.827 KEL 3010034665 2022-07-04 2022-01-23 14 829.00 2019-05-13 Book  
          Ayesha Abed Library Ayesha Abed Library General Stacks 2019-05-13 Parama 829.00 3 40 658.827 KEL 3010034666 2022-06-20 2022-06-13 15 829.00 2019-05-13 Book  
          Ayesha Abed Library Ayesha Abed Library General Stacks 2019-05-13 Parama 829.00 3 26 658.827 KEL 3010034662 2022-05-12 2022-02-17 11 829.00 2019-05-13 Book  
          Ayesha Abed Library Ayesha Abed Library General Stacks 2019-05-13 Parama 829.00 2 7 658.827 KEL 3010034661 2022-08-13 2022-07-24 10 829.00 2019-05-13 Book  
          Ayesha Abed Library Ayesha Abed Library General Stacks 2019-05-13 Parama 829.00     658.827 KEL 3010034659 2019-05-13   8 829.00 2019-05-13 Book  
          Ayesha Abed Library Ayesha Abed Library General Stacks 2019-05-13 Parama 829.00 3 28 658.827 KEL 3010034655 2022-07-02 2022-06-09 4 829.00 2019-05-13 Book  
          Ayesha Abed Library Ayesha Abed Library General Stacks 2019-05-13 Parama 829.00 4 37 658.827 KEL 3010034663 2022-08-01 2022-06-13 12 829.00 2019-05-13 Book  
          Ayesha Abed Library Ayesha Abed Library General Stacks 2019-05-13 Parama 829.00 4 17 658.827 KEL 3010034668 2022-07-17 2022-06-14 17 829.00 2019-05-13 Book  
          Ayesha Abed Library Ayesha Abed Library General Stacks 2019-05-13 Parama 829.00 5 80 658.827 KEL 3010034664 2022-09-07 2022-06-29 13 829.00 2019-05-13 Book  
          Ayesha Abed Library Ayesha Abed Library General Stacks 2019-05-13 Parama 829.00     658.827 KEL 3010034652 2019-05-13   1 829.00 2019-05-13 1 hour loan  
          Ayesha Abed Library Ayesha Abed Library General Stacks 2019-05-13 Parama 829.00 1 14 658.827 KEL 3010034658 2019-08-25 2019-05-21 7 829.00 2019-05-13 Book  
          Ayesha Abed Library Ayesha Abed Library General Stacks 2019-05-13 Parama 829.00 2 13 658.827 KEL 3010034654 2022-05-23 2020-01-20 3 829.00 2019-05-13 Book  
          Ayesha Abed Library Ayesha Abed Library General Stacks 2019-05-13 Parama 829.00 1 17 658.827 KEL 3010034670 2022-04-05 2020-02-02 19 829.00 2019-05-13 Book  
          Ayesha Abed Library Ayesha Abed Library General Stacks 2019-05-13 Parama 829.00 4 47 658.827 KEL 3010034660 2022-09-29 2022-09-29 9 829.00 2019-05-13 Book 2022-10-06


Last Updated March 2017
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