Global brand power : (Record no. 34129)

000 -LEADER
fixed length control field 02271nam a2200385 a 4500
001 - CONTROL NUMBER
control field 29039
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhAAL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150321131256.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150321s2013 pau b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012287128
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781613630266
International Standard Book Number 1613630263
International Standard Book Number 9781613630289
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn859209330
040 ## - CATALOGING SOURCE
Original cataloging agency UVV
Transcribing agency UVV
Modifying agency UVV
-- YDXCP
-- BTCTA
-- DLC
-- BD-DhAAL
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .K34 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kahn, Barbara E.
9 (RLIN) 9998
245 10 - TITLE STATEMENT
Title Global brand power :
Remainder of title leveraging branding for long-term growth /
Statement of responsibility, etc Barbara E. Kahn.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Philadelphia :
Name of publisher, distributor, etc Wharton Digital Press,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent 125 p. ;
Dimensions 22 cm.
490 1# - SERIES STATEMENT
Series statement Wharton Executive Essentials
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographic references (p. 113-114) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction; Chapter 1: A Brand's Role in the Four Stages of the Purchase Process; Chapter 2: Experiential Positioning of a Brand; Chapter 3: Qualitative Measurement of Brand Value; Chapter 4: Quantitative Methods for Assessing Brand Value; Chapter 5: Management of Brands; Chapter 6: Effective Brand Communications and Repositioning Strategies; Conclusion.
520 ## - SUMMARY, ETC.
Summary, etc The branding bible for today's globalized world. Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 9999
Topical term or geographic name as entry element Brand name products
General subdivision Management.
9 (RLIN) 10000
Topical term or geographic name as entry element Product management.
9 (RLIN) 10001
Topical term or geographic name as entry element Corporations
General subdivision Growth.
9 (RLIN) 9233
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Wharton Executive Essentials.
9 (RLIN) 9997
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1412/2012287128-b.html
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1412/2012287128-d.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Copy number Price effective from Koha item type
          Ayesha Abed Library Ayesha Abed Library General Stacks 2015-03-21 Karim International 1600.00 1 8 658.827 KHA 3010029039 2018-05-17 2016-02-14 1 2015-03-21 Book
          Ayesha Abed Library Ayesha Abed Library General Stacks 2015-03-21 Karim International 1600.00 2 15 658.827 KHA 3010029040 2022-02-01 2022-01-23 2 2015-03-21 Book


Last Updated March 2017
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