Keller, Kevin Lane, 1956-

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 2nd ed. - Upper Saddle River, N.J. New Delhi : Prentice Hall c2003. - xxvii, 788 p. : ill. ; 24 cm.

Includes bibliographical references and index.

8120323092 0130411507

2002025164

658.8/27


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