Keller, Kevin Lane, 1956-

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob - 4th edition - Boston ; India : Pearson India Education Services Pvt. Ltd, c2015 [second Impression 2016] - xxix, 586 pages : color illustrations ; 25 cm.

Includes bibliographical references and index.

9780132664257 (hbk.) 9789332542204

2012024141

HD69.B7 / K45 2013

658.827


Last Updated March 2017
Copyright © Ayesha Abed Library
BRAC University