Strategic marketing management in Asia : case studies and lessons across industries / edited by Syed Saad Andaleeb and Khalid Hasan. - 1st ed. - Bingley : Emerald, c2017 - xxxvi, 552 pages : illustrations, maps ; 23 cm.

Foreward by Jaideep Prabhu, endorsements by Jagdish Sheth, Kasturi Rangan and Abdul Mannan,

Includes bibliographical references (p. 527-552)

9781786357465

658.80095


Last Updated March 2017
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