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MArketing

Last Updated March 2017
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	Basic marketing : a global-managerial approach / William D. Perreault, Jr,E. Jerome McCarthy. by Perreault, William D \| McCarthy, E. Jerome (Edmund Jerome). Edition: 12th ed.Publisher: Homewood, IL : Irwin, c1993Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 PER] (1). Add to cart (remove)
	Basic marketing : a managerial approach / E. Jerome McCarthy, with assistance of Andrew A. Brogowicz. by McCarthy, E. Jerome (Edmund Jerome) \| Brogowicz, Andrew A. Edition: 7th ed.Publisher: Homewood, Ill. : R.D. Irwin, 1981Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 MCC] (1). Add to cart (remove)
	International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw. by Onkvisit, Sak \| Shaw, John J. Edition: 3rd ed.Publisher: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c1997.[Reprinted]Availability: Items available for loan: Ayesha Abed Library [Call number: 658.848 ONK] (1). Add to cart (remove)
	Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. by Pride, William M \| Ferrell, O. C \| Piercy, Nigel. Edition: 10th ed.(Indian)Publisher: AIPD : India, 2000Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 PRI] (6). Add to cart (remove)
	Marketing management / Philip Kotler, Kevin Keller. by Kotler, Philip \| Keller, Kevin Lane, 1956-. Edition: Thirteen ed.Publisher: New Delhi : Prentice Hall of India Private Limited, c2009Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 KOT] (1). Items available for reference: Ayesha Abed Library [Call number: 658.8 KOT] (1). Checked out (1). Add to cart (remove)
	Marketing management / Philip Kotler. by Kotler, Philip. Edition: Millennium ed.Publisher: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2000.[Reprinted 2002]Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 KOT] (1). Add to cart (remove)
	Marketing management / Philip Kotler. by Kotler, Philip. Edition: 11th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 KOT] (2). Checked out (1). Damaged (2). Add to cart (remove)
	Marketing management / Philip Kotler, Kevin Keller. by Kotler, Philip \| Keller, Kevin Lane, 1956-. Edition: Twelfth ed.Publisher: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2006 [Reprinted]Availability: No items available Checked out (5). Add to cart (remove)
	Marketing management and strategy / Peter Doyle and Phil Stern. by Doyle, Peter, 1943 June 23-2003 \| Stern, Phil, 1954-. Edition: 4th ed.Publisher: New York : Financial Times Prentice Hall, 2006Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 DOY] (3). Add to cart (remove)
	Marketing public health : strategies to promote social change / Michael Siegel and Lynne Doner. by Siegel, Michael, M.D \| Doner, Lynne. Edition: 2nd editionPublisher: Sudbury, Mass. : Jones and Bartlett Publishers, c2007Availability: Items available for loan: Ayesha Abed Library [Call number: 362.10688 SIE] (1). Add to cart (remove)
	Marketing research : an applied orientation / Naresh K. Malhotra. by Malhotra, Naresh K. Edition: 5th ed.Publisher: New Delhi: Prentice Hall of India Private Limited, c2007Availability: Items available for reference: Ayesha Abed Library [Call number: 658.83 MAL] (1). Checked out (2). Lost (1). Add to cart (remove)
	Marketing research; text and cases [by] Harper W. Boyd, Jr. [and] Ralph Westfall. by Boyd, Harper W \| Westfall, Ralph L [joint author.]. Edition: 7th ed.Publisher: Homewood, Ill., Delhi: R. D. Irwin; A.I.T.B.S 2002(reprinted)Availability: Items available for loan: Ayesha Abed Library [Call number: 658.83 BOY] (4). Add to cart (remove)
	No cover image available Operation flood : an appraisal of current Indian dairy policy / Shanti George. by George, Shanti. Publisher: Delhi ; New York : Oxford University Press, 1985Availability: Items available for loan: Ayesha Abed Library [Call number: 338.1770954 GEO] (1). Add to cart (remove)
	Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip \| Armstrong, Gary (Gary M.). Edition: 12th ed.Publisher: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2008Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 KOT] (1). Checked out (1). Add to cart (remove)
	Principles of marketing / by Jay Diamond and Gerald Pintel. by Diamond, Jay \| Pintel, Gerald [joint author.]. Publisher: Englewood Cliffs, N.J., Prentice-Hall, 1972Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 DIA] (1). Add to cart (remove)
	Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon. by Mentzer, John T \| Moon, Mark A, 1955-. Edition: 2nd ed.Publisher: Thousand Oaks, Calif. ; New Delhi: Sage Publications, c2005Availability: Items available for loan: Ayesha Abed Library [Call number: 658.818 MEN] (1). Tags: System Analysis (19) Add to cart (remove)
	Strategic marketing / David W. Cravens, Nigel F. Piercy. by Cravens, David W \| Piercy, Nigel. Edition: 7th ed.Publisher: Boston : McGraw-Hill Irwin, c2003Availability: Items available for loan: Ayesha Abed Library [Call number: 658.802 CRA] (6). Add to cart (remove)
	Strategic marketing management / David A. Aaker. by Aaker, David A. Edition: 5th ed.Publisher: Hoboken, NJ : John Wiley, c2005Availability: Items available for loan: Ayesha Abed Library [Call number: 658.8 AAK] (1). Add to cart (remove)
	Successful marketing research : the complete guide to getting and using essential information about your customers and competitors / Edward L. Hester. by Hester, Edward L. Publisher: New York : Wiley, c1996Availability: Items available for loan: Ayesha Abed Library [Call number: 658.83 HES] (2). Add to cart (remove)