Marketing in the age of Google : a non-technical guide to search engine strategy / Vanessa Fox.
By: Fox, Vanessa.Publisher: Hoboken, N.J. : John Wiley & Sons, c2010Description: xiv, 242 p. ill.; 24 cm.ISBN: 9780470537190 (cloth).Subject(s): Internet marketing | Internet searching | Web search enginesDDC classification: 658.8/72
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|Book||Ayesha Abed Library General Stacks||Ayesha Abed Library General Stacks||658.872 FOX (Browse shelf)||1||Checked out||12/03/2020|
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|658.872 CHO Consumer acceptance of online stores in bricks and clicks e-commerce :||658.872 ELE Electronic commerce 2010 :||658.872 ELE Electronic commerce 2010 :||658.872 FOX Marketing in the age of Google :||658.872 FRO E-marketing /||658.872 HAN Internet marketing & e-commerce /||658.872 HAN Internet marketing & e-commerce /|
Includes bibliographical references and index.
How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.